Amsterdam: Heineken Experience Ticket

Discover what is behind the doors of the former Heineken brewery in Amsterdam and learn all about the most popular beer in the world.

Experience

Highlights

Discover the dynamic world of Heineken, in the place where the beer was first brewed
Experience what it’s like to be brewed and bottled on the Brew U ride
Learn how to pour the perfect draft Heineken

Full description

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.

On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer.

Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Includes

• Entrance ticket
• 2 drinks
• A small tasting of Heineken

What’s Not Included

• Audio guide
• Food and additional drinks